A powerful tool for connecting with your audience and achieving business goals is email marketing. However, the layout of your emails has a significant impact on the success of your campaigns. In this blog, we’ll look at email design dos and don’ts and offer advice for creating powerful emails.
Do’s:
Keep it Simple: The layout of your email should be clear, uncomplicated, and simple to read. Avoid using too many images and graphics or cluttered designs.
Use an Easy-to-Found Call-to-Action in Your Email: Your email should have an easy-to-find call-to-action. To make your CTA stand out, use bold text and buttons.
Use Responsive Design: Your email design needs to be responsive so that it can adjust to various screen sizes and gadgets. This guarantees that your email is easily accessible and readable on all devices.
Personalize it: Effective email marketing relies on personalization. To make the experience more individualised, use the subscriber’s name and other pertinent details.
Utilize High-Quality Images: If you include images in your emails, make sure they are of a high standard and pertinent to the message.
Don’ts:
Use an excessive number of colours: Your email design should have a calming colour scheme that is consistent throughout. Be careful not to use too many or bright, contrasting colours.
Use tiny fonts: The font size you choose should be easy to read on all devices. Avoid using small, difficult-to-read fonts.
Use Complicated Layouts: Your email design should be straightforward and user-friendly. Stay away from confusing layouts for subscribers.
Use Big Attachments: Steer clear of putting big files in your emails because they might make them take longer to load and possibly set off spam filters.
Forget about accessibility: All subscribers, including those with disabilities, should be able to access your email design. Make sure screen readers and other accessibility tools can read your email.
To sum up, good email design is essential for increasing engagement and achieving business goals. You can create emails that are visually appealing, simple to read, and tailored to your audience by adhering to these dos and don’ts. To ensure the best results from your campaigns, remember to test and refine your designs over time.
